01 / THE QUICK RUNDOWN
What this Play looks like in real life
Help small newsletters find advertisers that fit their readers and earn a clearly disclosed commission when an ad is booked.
WHERE THE OPPORTUNITY STARTS
Small newsletters that have loyal readers but do not earn much from ads
WHO YOU SERVE OR SELL TO
Brands already spending to reach the same audience
THE GAP YOU GET PAID TO CLOSE
Small newsletters may have the right readers but no salesperson. Brands want those readers but may not know which newsletters to trust.
THE INSIDE SCOOP
A small newsletter can beat a huge one when the readers trust it and match the advertiser. You are selling a useful audience fit, not a pile of email addresses.
THE MONEY-MAKING GAP
Why somebody pays you
Small newsletters may have the right readers but no salesperson. Brands want those readers but may not know which newsletters to trust.
A PROBLEM OR MISSED OPPORTUNITY+THE PART YOU MAKE EASIER=A REASON TO PAY YOU