01 / THE QUICK RUNDOWN
What this Play looks like in real life
Use a software company's approved reseller program, set the tool up for one kind of business, and charge for setup, training, and support.
WHERE THE OPPORTUNITY STARTS
Software companies that officially allow you to resell or rebrand their product
WHO YOU SERVE OR SELL TO
One kind of business with the same repeated problem
THE GAP YOU GET PAID TO CLOSE
General software can feel confusing. One type of business may pay more for a version already set up around the way it works.
THE INSIDE SCOOP
The software company built the buttons. Your margin comes from making those buttons feel like a ready-made system for one kind of owner who does not want another tool to figure out.
THE MONEY-MAKING GAP
Why somebody pays you
General software can feel confusing. One type of business may pay more for a version already set up around the way it works.
A PROBLEM OR MISSED OPPORTUNITY+THE PART YOU MAKE EASIER=A REASON TO PAY YOU